Channel parity. Under equal conditions—dates, LOS, occupancy, room type, cancellation—Hotels.com pricing should align with hotel-direct and other OTAs. Build an hourly golden-routes matrix and compare net prices with taxes and fees. Classify results as OTA cheaper, OTA higher, or aligned and alert revenue teams on drift.
Content audits. Score each property on photo coverage, amenities density, policy completeness, and geo precision. Keep brand benchmarks and flag gaps—missing amenities, thin descriptions, stale photos. Use scores to prioritize content work and to forecast conversion lift from specific fixes.
Review intelligence. Mine reviews by topic—location, cleanliness, staff, value, breakfast, noise—and by sentiment. Track rating drift by month and highlight early churn indicators. Build dashboards with topic heat maps and brand or city aggregates; relate sentiment to price and occupancy.
- KPIs: parity alignment rate, median delta vs. direct, content score trend, sentiment index, time-to-fix.
- Playbooks: auto-file tickets with examples; push parity deltas with suggested actions and owners.
Roll everything into a property dossier: parity status, a content scorecard with gaps and owners, and recent review topics with quotes. This artifact powers weekly syncs for distribution, revenue, and content teams and gives a shared factual baseline for decisions.