Marketing agencies, research teams, and growth hackers leverage TikTok proxies to create hashtag heatmaps, monitor the spread of viral challenges, and test ad creatives in real user environments. Proxies are also vital for benchmarking influencer performance by tracking content views, engagement rates, and audience demographics in near real time. By scaling data collection with proxies, teams can identify early trends, optimize campaign strategies, and outperform competitors in highly dynamic digital landscapes.