Adidas routes its highest-demand releases - Yeezy, NMD, and collaboration drops - through the CONFIRMED app, a mobile-first platform whose anti-bot architecture differs substantially from the adidas.com web storefront. A proxy swarm designed for CONFIRMED must be built around mobile carrier IPs as the primary pool, supplemented by residential IPs for web-based inventory monitoring and price intelligence. Standard residential ISP proxies present a carrier-less ASN profile that CONFIRMED's fraud scoring recognizes as synthetic, dropping sessions before checkout is attempted.
Sizing the swarm requires accounting for both concurrency demand and geographic scope. Adidas runs region-locked releases more aggressively than most competitors - a European exclusive Yeezy drop is blocked at the IP level, making US mobile proxies useless regardless of quality. The operational approach is to maintain regional sub-pools: a US mobile pool, an EU mobile pool, and an EU residential pool for web monitoring. Proxy management middleware that switches pool assignments per task without reconfiguring the entire swarm is a practical requirement at this level of complexity. Size the swarm with a concurrency buffer above peak load, since CONFIRMED drops produce traffic spikes in the seconds after a release goes live that can exceed normal operating volume by an order of magnitude.