Entity card parsing extracts structured information from Knowledge Graph panels including official names, descriptions, imagery, and categorical classifications. These cards represent Google's canonical understanding of entities, making accurate parsing essential for monitoring how organizations, products, and individuals appear in search results. Parsing logic must handle variable card layouts that differ across entity types, from corporate profiles with stock tickers to biographical panels with filmographies or discographies.
Related entities traversal follows connection links within Knowledge Graph panels to map relationship networks surrounding target entities. Corporate panels link to executives, subsidiaries, and competitors. Person panels connect to employers, collaborators, and family members. Systematic traversal builds comprehensive entity graphs revealing associations that inform competitive analysis and reputation monitoring. Depth-limited crawling prevents exponential expansion while capturing practically relevant relationship tiers.
Fact panel capture extracts specific attributed information displayed in Knowledge Graph sidebars including founding dates, headquarters locations, key personnel, and quantitative metrics. These facts carry particular authority as Google's verified entity attributes, influencing user perceptions and informing quick-answer responses. Capture systems must preserve attribution sources linked to individual facts, enabling verification and tracking of information provenance. Temporal tracking of fact changes reveals entity evolution and identifies potential data quality issues requiring correction requests.