With transport variables controlled, SERP data becomes a lever for growth. Keyword research benefits from locale-accurate intent clustering: related queries, PAA/FAQ panels, video/image packs, and local modules reveal how audiences actually search in each market. Share-of-voice tracking rolls up visibility by domain, brand, and content type across positions and features, separating classic blue links from shopping units, map packs, news, or AI-style answers—turning noisy pages into an executive scoreboard. Feature watchlists monitor when specific units appear, move, or vanish (e.g., reviews, how-tos, availability chips), and correlate those shifts with click-through and conversion. For AI search monitoring, we record answer presence, source lists, and divergence from previous runs to catch drift that demands content or schema updates. Outputs arrive as structured JSON plus screenshots and hashes—positions, result types, feature flags, and viewport anchors—ready for warehouses, notebooks, and alerting. Over time, baselines expose anomalies quickly, reduce firefighting, and steer investment toward content and experience work that actually lifts qualified traffic.